Unknown Records Takeover The Wall
Image: Chad Harlow & Trent Elliott
The World Bar’s weekly midweek party institution The Wall welcomes a special takeover event by independent record label Unknown Records. For Unknown Records this night marks a special occasion in their existence as they will be celebrating their second birthday with this night being the first of a series of takeover events planned nationally for this year.
Over the years, The Wall has built a fantastic reputation as Sydney’s preeminent midweek party spot, with the likes of Peking Duk, Tigerlily, Sigma, Emoh Instead and a host of others gracing their decks.
More recently independent record label Unknown Records, run by good friends Trent Elliott, Boyd Barnes and Alex Preston, have been curating a deep roster of talent and have achieved phenomenal chart success in a short period of existence. The most accomplished of their artists Baytek (Chad Harlow) was the first act signed to the label in its infancy. “It just so happened that as we begun expanding our promotion efforts into a bonafide label we met Chad and immediately recognised his talent.” said Trent Elliott.
During the two years since then the label has added more names to the roster with Pantheon (Joseph Karam) and Colour Castle (Chris Pilot) joining the ranks. When asked Mr Elliott said that for the team the biggest highlights of the past two years has “definitely been watching our artists grow, particularly Chad who has gone from never DJing and being a bedroom producer to now working with massive labels, having tracks chart success and also embarking on national tours.”
The opportunity to partner up with The World Bar and the team from The Wall has been a long time in the making according to Mr Elliott who said “we’ve been wanting to do what we do here in Wollongong in different cities for a while now and we’ve worked with The Wall a lot in the past. They have always backed our brand from day one so that was one of the first places we wanted to tick off our list.”
For the team at Unknown Records fostering a welcoming and loyal community has been the key their success as has been demonstrated by their successful weekly event Institute Of Dance in Wollongong. As Boyd Barnes described a successful night for them is not defined by, “Monetary gain but by the way people remember their time at our parties. Anyone can feel comfortable at our parties as long as they are looking for a good time, good music and a welcoming family atmosphere.”
Apr 15, The Wall at The World Bar, 24 Bayswater Road, Kings Cross, unknownrecords.com.au
