Local Businesses Partner With Vivid To Make Festival Shine
Image: Vivid Sydney/Facebook
More than 400 local businesses around Sydney have partnered with the NSW government as part of the 2025 Vivid Sydney Local Business Program ahead of the upcoming festival.
The program seeks to help small and medium-sized businesses tap into the momentum of Australia’s largest event, helping to drive foot traffic, local spending, and jobs across the city.
Participation in the 2025 program has increased by more than 110 per cent with businesses across Cockle Bay Wharf, Darling Quarter, Darling Square, Market City, Paddy’s Market Haymarket and Sydney Place signing up to take part.
“Being part of the Vivid Sydney Local Business Program gives us an incredible platform to showcase Hickson House and our bespoke Vivid Sydney-inspired events to a wider audience,” said Mikey Enright, co-founder of Hickson House Distilling Co.
“It drives foot traffic, creates a vibrant atmosphere around The Rocks precinct and supports local businesses like ours in a meaningful way.”
The Rocks-based distillery will be hosting immersive dark room cocktail creation sessions on Friday and Saturday nights, while First Nations-owned non-profit Tribal Warrior invites visitors to experience the Harbour City lights and First Nations culture on a sightseeing cruise.
Millions expected for 2025 Vivid
Businesses choosing to participate in the program receive access to a series of benefits, including promotion on the Vivid Sydney webpage, a free digital toolkit with creative assets to use in their marketing campaigns and LED screens and window decals.
Minister for jobs and tourism, Steve Kamper, said the annual display helps solidify Sydney as the premier destination in the Asia-Pacific for world-class events.
“Between the lights, the music, the ideas and the food, Vivid Sydney is more than just a visual experience – it’s an opportunity to celebrate our city,” he said.
“Whether it’s kayaking across Sydney Harbour under the lights or joining a neon-lit running tour through the streets, these experiences encourage visitors to stay out longer, explore more and support our vibrant night-time economy.”
In 2024, Vivid welcomed 2.53 million attendees and generated more than $180 million in visitor spending, including a record-breaking opening night that drew over 142,000 people onto the festival footprint.
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