SHOPPING LOCAL MAKES GOOD CENTS
Whether you are putting clothes on your back, food in your belly or simply showcasing your designer pumps at the finest harbourside brassiere, where you spend your money matters. Local small businesses employ residents; they serve the needs of their local market and their owners are members of the local community.
Locals value their local shops. In Pyrmont residents rallied to save a row of small shops on Union Square from demolition. They told their government representatives that they did not want to see old family run premises, dating back to the 19th century bulldozed. They would rather support local, small business.
When you spend money with large mega-chain operators supplied by trans-national corporations, employing wage slaves, your money flows out of the local community. According to a study conducted in the US, when you support small, locally owned businesses, 70% of your money stays in your local community.
Just ask the local residents of Pyrmont who raised the capital to open a new Bendigo community bank on Union Square rather than be at the mercy of a large bank who refused to put an eftpos machine outside the bank. Nowadays locals are able to access their cash and happily dispense it amongst the local businesses.
To celebrate local loyalty, the Pyrmont Ultimo Chamber of Commerce is rewarding our favourite customers with an array of special discounts, offers and enticements designed to get your attention, lure your business and knock your socks off. Whether you are one of the 18,000 people who lives between the waterfront and the bright lights of Broadway, one of the 20,000 people who works on the peninsula, one of the 30,000 tertiary level students brushing up on their facts or one of the millions who visits Pyrmont and Ultimo every year: have we got a deal for you.
So start shopping, eating and spending locally. Go on. You deserve it. Who knows, you could make good cents.
Lawrence Gibbons
Group Publisher Alternative Media Group of Australia
President Pyrmont Ultimo Chamber of Commerce
