Are Kings Cross landmark’s days numbered?

It’s been a Sydney icon since 1974, but the famous Coca-Cola sign at the top of William St in Kings Cross is increasingly obscured by London plane trees planted at the top of the busy thoroughfare.

The plane trees, which were established in 2006 and 2007 after the opening of the Cross City Tunnel – were originally intended to turn William St into a “Parisian-style Boulevard”. More than 70 trees were planted, including on the footpath “dog leg” that juts out into the street in front of the sign.

Half a decade on, and the iconic Kings Cross landmark is starting to be obscured, particularly in summer, when the deciduous trees are in full leaf.

Should the iconic view be protected?

When asked by City News if the several trees closest to the sign should be pruned or removed in deference to the local landmark, both the City of Sydney Council and the area’s peak heritage body were adamant: no.

“The Coca-Cola sign at Kings Cross can be seen from many locations along William St, Darlinghurst Rd, Kings Cross Rd and Craigend St and any loss of vision because of the trees … is considered to be minimal,” said a City of Sydney spokesperson.

“The Coca-Cola sign is not heritage-listed.”

In a rare case of agreement between Council and the Potts Point & Kings Cross Heritage Conservation Society, the society’s President Andrew Woodhouse expressed similar sentiments.

“Contrary to popular perception, the Coca-Cola sign is not heritage-listed,” said Mr Woodhouse.

“It’s way too big, it’s a blight on the urban landscape and it would not be approved today.

“It’s a case of rampant neo-narcissism, screaming ‘look at me’.

“In our opinion, Coke is a four letter word. We’d rather see more leafy green trees.”

Coca-Cola Amatil declined to comment.