Live Music Venues Unite To Form New Advocacy Alliance

A new voice emerging from within NSW’s live music scene aims to protect and promote independent music and performance spaces across the state.

The Live Music Venues Alliance (LMVA) is a non-for-profit that builds on the legacy of Save Our Stages NSW, a grassroots campaign that launched during the COVID-19 pandemic to unite 76 venues in NSW to support emergency aid, securing a $24 million live music COVID support package, and contributing to the Create NSW Performing Arts Support Package.

Founding members of the LMVA include The Oxford Art Factory, Crowbar, Century Venues, and La La La’s.

“Live music venues are the beating heart of our cultural sector,” said Mark Gerber, Chair of LMVA, and Founder and General Manger of The Oxford Art Factory.  “Yet rising costs, regulatory pressures and a broader nightlife decline are leaving too many venues to fight for survival on their own.”

“The LMVA is essential because it gives us a united voice, making sure that venues are heard, supported and strengthened – and helping to keep the music alive.”

Time for policy to reflect value of live music, says president

LMVA is focusing on securing a strong voice and identity for independent venues in government discussions, audience support, and the protection of live music spaces through equitable treatment and access to suitable funding.

The alliance advocates for the inclusion of arts and culture in policy, raising awareness of the urgent need to target tax to develop growth in Australia’s live music ecosystem.

Through collaboration with government, businesses and the private sector, LMVA and its alliances will secure both financial and non-financial support, and will serve as a think tank, driving research, policy development and collaboration to break down barriers and unlock new opportunities for the music industry.

The LMVA is currently prioritising industry funding, regulatory reform, long term strategies for venue vibrancy, licensing and resilience.

“Current tax settings reward industries with negative social outcomes, while venues that deliver proven cultural, social, and economic value are overlooked,” said Tyla Dombroski, President of LMVA, and Director and CEO of Crow Bar.

 “It’s time for policy to reflect the true value of live music.”